[New York, NY] Based on the success of the original WizSmart premium dog pad launched in the United States in Fall 2017, Petix announces the addition of two new products – WizSmart Super and WizSmart Ultra XL – to complement the company’s original WizSmart pad, which is relaunching as WizSmart Ultra. Available in retail stores and on Amazon in November 2018, the extended product line will offer more options in regards to pad size and package quantity, while continuing to offer the same features and benefits that have become the hallmark of the eco-friendly WizSmart brand.
Over 400 independent pet specialty stores across 17 states adopted the WizSmart brand in 2018. The new product introductions will continue to accelerate growth as they are responding directly to consumer and retailer requests for a more comprehensive product line. The WizSmart Ultra XL boasts a 43% larger surface area for use by larger, incontinent or multiple dogs within the home. While the WizSmart Super responds to requests for a lighter weight alternative to the WizSmart Ultra, with various pack quantities available to support the needs of small to medium sized dogs.
WizSmart is exclusively carried by pet specialty stores and cannot be found in the larger big box retail stores serving the pet supplies market. This exclusive offering is helping drive more consumer traffic to pet specialty stores, such as Bark & Purr Pet Store in Yonkers. Janelle Harris, Owner, shared, "Customers have been repeatedly buying WizSmart pads due to the absorbency and the Patented Stay Put tabs that keep the pad in place. WizSmart is helping drive more traffic to our store and we are happy to carry a dog pee pad worth talking about!”
Added Michael Silva, VP of Marketing at Fauna Foods Corporation, “WizSmart is not your typical dog training pad. Forget all your preconceived notions about a category that has been commoditized and lacks focus. WizSmart allows both retail and wholesale to get excited about training pads due to its innovative technology, quality packaging, marketing support and lucrative margins. WizSmart is a ‘must have’ product on the shelf.”
“We’re excited to see the rapid adoption of WizSmart not only by consumers, but by the pet specialty stores that are committed to providing the highest quality dog care products available,” stated Krister Holm, Manager, Petix, North America. WizSmart Ultra is currently available with a MSRP of $19.99 for a 30 count bag. Upon launch of the new products in November 2018, WizSmart Super will be available in a 50 pack with an MSRP of $23.99 and a 14 pack with an MSRP of $7.99. WizSmart Ultra XL will debut in a 14 pad pack with an MSRP of $11.99.
Petix, a family-owned company, manufactures quality pet care products and accessories that promote the well-being of pets and their families. The company has distinguished itself within the industry through its dedication to operating more environmentally friendly manufacturing processes, utilizing ecologically correct raw materials, and minimizing waste. Staying true to its founders’ commitment to quality and purpose, the company has achieved 40% market share in Brazil with hundreds of thousands of well-trained and confident pets utilizing their products. Continuing the company’s mission to improve the life of pets and their owners, in 2017 Petix launched its innovative WizSmart Dog Pads in the United States. 2018 marks the first line extensions for the brand. WizSmart is distributed through Fauna Foods Corporation, Frontier Distribution Company among other industry leaders. It is also sold through Miller Vet to registered veterinarians. For more information about Petix, visit the company’s website at www.petix.com.
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